Behind the brand: SpareTicket.com.au
Ever wondered what really goes on in agencies when they create brands? There’s a lot of brainstorming, cups of coffee, drawing and scribbling – all in the name of idea generation! It’s hard work, but a lot of fun. At Brio Group, we recently brought the SpareTicket.com.au brand to life. Everything from the branding through [...]
Brand evolution
When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing. Looking at the [...]
Choose your words carefully – they could change your world
We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.
Generating creativity
I woke up this morning bursting with blog article ideas – weekend outings, upcoming events, social media trends, mind blowing marketing campaigns – but then I got to work, and the words disappeared like water droplets in the desert. I was stuck at a creative roadblock and regardless of the subject I started on; I [...]
Building a brand: SpareTicket.com.au – a case study
Creating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au – an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre, sport, etc. Launched in late 2010, this relatively new brand [...]
Designing our environments
Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the [...]
7 sites every designer and developer must bookmark
Designers and Developers across the world need to keep up with the latest technology and trends or get left behind. It’s just how the industry works. The great thing about both of these professions is that everything we could possibly want to know is readily available, right now, for free. I won’t hold any more [...]
Form over function in car design
Vogue came up with Victoria Beckham for the launch, she who was once spiced up, and is now cashed up, and with her own fashion label, to identify the new car as desirable to the target market.
Where good ideas come from
This TED talk by Steven Johnson into the generation of ideas is sure to get you spending some extra time at your local coffee shop or dawdling a few minutes longer at the water cooler. Johnson provides a wonderful insight into the benefits of team work and the open discussion of ideas. He dispels the [...]
‘Twitter’ has movie potential
Poor Twitter. That little bird has always been the second idea, the afterthought. Just as facebook was the first to pioneer social networking, it’s also been the first to be made into a movie. But don’t worry Twitter fans! I know you’ve been wondering how great the Twitter movie could be… so here’s a sneak [...]